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The algorithm giveth and the algorithm taketh away. Such is the cycle of social media.

TL;DR Tracking sentiment will help you prevent crises and build advocacy. Quickly address negative mentions

TL;DR Instead of chasing broad, unpredictable viral hits, prioritize content that resonates deeply within your

100% of marketers who read these social media statistics will have the data they need

TL;DR Video wins on LinkedIn. Weekly video views on the platform increased sixfold between July

With over 2 billion monthly active users, Instagram is one of the biggest social media

To be loved is to be seen. But when the Instagram algorithm determines how many

Knowing if a thousand people mentioned your brand last week is helpful. But I find

Think of a memorable marketing campaign. Got it? Odds are, that campaign tells a great

If you’ve overlooked TikTok as a legit marketing channel because your target customer didn’t hang