User-generated content (UGC) refers to content created by your customers about your brand or its products. It’s so simple that you’ve probably created UGC without

Looking for the latest Hootsuite product features? This month’s updates focus on making your social marketing efforts more streamlined and expanding to new networks. From

Key takeaways Hootsuite now supports Bluesky publishing and scheduling. (Bluesky does not have a native scheduling tool.) Scheduling posts is essential for social media managers

A Google Business Profile, formerly called Google My Business, is a free tool to help businesses get discovered in Google Search and Maps. For local

Having an informative, engaging, and impressive influencer media kit is one of the best ways to land professional brand deals as a creator. Your media

Twitter ads get you in front of 586 million highly engaged X users who open the app an average 16 times per day. (Most people