April 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your

Key takeaways Use social listening to drive strategy, not just reporting. Go beyond tracking brand

You might already have a pretty good idea of who your followers are on the

There’s no shortage of new social media apps in 2025. Some are trying to be

The algorithm giveth and the algorithm taketh away. Such is the cycle of social media.

TL;DR Tracking sentiment will help you prevent crises and build advocacy. Quickly address negative mentions

TL;DR Instead of chasing broad, unpredictable viral hits, prioritize content that resonates deeply within your

100% of marketers who read these social media statistics will have the data they need

TL;DR Video wins on LinkedIn. Weekly video views on the platform increased sixfold between July

With over 2 billion monthly active users, Instagram is one of the biggest social media